In a mobile-driven world, it is no surprise that operating systems compete to gain leadership in the market, especially in a country like Japan, where technology has always performed at its highest levels. The internet penetration rate among the global population continues to grow, a sign that the battle of mobile operating systems is increasing worldwide.
Our article will focus on the Japanese OS market to highlight why Android dominates the battlefield.
Android – The 3 Main Features That Make It Users’ Favorite OS
According to the Japan Fair Trade Commission about mobile operating systems and app distribution in the country, Android emerges as the biggest competitor of Apple. The two operating systems lead the market in Japan, which is expanding in terms of Smartphone usage from 37.6 minutes in 2012 to 110 minutes in 2021. Also, the report of the Commission reveals that 95.3% of Japanese users rely on daily usage, with a dominance of Android over Apple users: 53.4% of Android dominates against 46.6% of Apple consumers.
Let’s come to our question: Why is Android leading the OS market in Japan? This question requires some technical analysis of the Android OS. 
1) Flexibility
Android’s leadership in the OS market depends on its adaptability and widespread availability. These are the major features of Android that attract consumers. Today, people look for flexible and reliable mobile solutions to take at a fingertip for quick daily usage, and Android stands out in the OS market as the most user-friendly solution.
2) App Availability
Another noticeable feature of Android is its extensive app ecosystem. Android’s open-source DNA allows for deep customization, which meets individual preferences and business needs. The app realm for Android devices is much larger than the range of Apple apps. Some gaming and betting apps, for example, are available for Android only or, if they are available for both operating systems, they perform better on Android devices. Only a few apps perform equally for both operating systems: one is JapanBets, a trusted sports betting app in Japan with an extensive range of sports and betting options for everyone.
3) Pricing
Price makes the difference when choosing between two big OS names. Market stats reveal that Android devices comprise a larger price range from high-end to budget-friendly, which ensures accessibility for all income levels, from teenagers in their high school age to entrepreneurs who need sophisticated mobile solutions.
Insight on Android’s App Panorama
Android’s app ecosystem deserves specific discussion, as it motivates consumers to choose devices that run this OS rather than Apple.
The vast selection of apps in the Google Play Store witnesses Japanese tech-savvy users’ preferences, emphasizing social media, betting, entertainment, and gaming resources. Meanwhile, the growth of mobile gambling, with platforms optimized for Android, highlights the system’s leadership role in Japan’s digital entertainment landscape. The Japan Fair Trade Commission also reveals that most of the sale traffic of Android-dedicated apps happens on Google Play Store, accounting for 82.7% of the total app sales volume.
Finally, the Commission’s report highlights that most consumers prefer to stick to the OS that they currently use, regardless of any price benefit.